NDW - made in Switzerland

Swiss brand and label support

The SWISS LABEL association, whose striking trademark is the crossbow, has committed itself to the promotion of Swiss products and services. Its mission is the competent, judicious and ongoing support of Swiss brands and labels. SWISS LABEL is an association in accordance with Art. 60 ff of the Swiss Civil Code.

Successful re-launch

On 12th June, 2003 - at the annual general meeting - the SWISS LABEL crossbow was re-cocked: an entirely successful re-launch, attested by membership numbers that have risen steadily since then. The National Councillor Ruedi Lustenberger officiates as the president; the secretariat is provided by the Swiss Industry and Trade Union (SGV) in Bern.

Into the future with the crossbow

The crossbow - symbolizing Swiss precision work - will become a highly-recognisable, market-leading label for Swiss quality products at home and abroad.

Market and image promotion

SWISS LABEL will strengthen the self-assurance of Swiss industry and support the marketing of Swiss quality products and services at home and abroad.

Strengthening of identity

SWISS LABEL will promote the high identity of Switzerland as a key international exporter. The trademark will underscore the origin and quality awareness of buyers and consumers who purchase goods and services of Swiss origin.

The crossbow enjoys protection in many countries

SWISS LABEL has arranged for a large number of trademarks of origin and commercial trademarks to be registered in national and international trademark protection registers.
For this reason, the crossbow enjoys protection in many countries today.